Real estate project planning

Author: Jia Shijun
Publisher:
Publish Date: 2004-07-01
Features: This book is a national-level planning teaching material for the 15th Five-Year Plan of general higher education. It starts with how to obtain land use rights for real estate projects and elaborates on market research, buyer psychology and behavior analysis, market positioning, product planning, project pricing and pricing strategies, advertising planning, sales strategies, and the early involvement of property management. The book emphasizes the integration of contemporary domestic and international marketing management theories and ideas, strives to reflect the policies and technical guidelines on real estate development from the Ministry of Housing and Urban-Rural Development, and widely incorporates valuable business ideas and strategies from the real estate industry. The book focuses on application and practicality, incorporating examples in each chapter and arranging cases or reading materials at the end of each chapter to link theory with practice and broaden students' perspectives. It is primarily intended for students majoring in engineering management (real estate management and operation direction) and business administration (real estate management and operation direction) in higher education institutions. It can also be used by professionals in the real estate industry for self-study and continuing education.