Retail management

Author: Tong Sili
Publisher:
Publish Date: 2002-08-01
Features: In the 21st century, the field of retail management in the United States has developed a series of new theories and practices. On one hand, the development of information technology and the internet has opened up new prospects for the growth of retail. On the other hand, the management models of "brick-and-mortar" businesses are constantly facing strong challenges from new management theories and models in the online environment. This book is set against the backdrop of American retail in the early 21st century, focusing on the new developments in retail management theories and practices of the new century. The book covers topics such as the analysis of the retail business environment, the formulation and implementation of retail enterprise strategies, retail product distribution, retail location and store design, retail marketing methods, as well as legal and ethical issues in the retail industry. The cases cited in the book are directly sourced from the reality of the American retail industry, and the relevant analyses and problem designs have a strong "practical" effect, offering valuable insights for the Chinese retail industry. This book can serve as a refresher for white-collar professionals, a training textbook for companies, a popular reading material for MBA students, and is also suitable as a textbook for various business colleges.