Travel Product Marketing: Concepts, Problems, and Cases

Author: A.V. Sinton / M.M. Bennett (editors) / Zhang Lili / Ma Xiaoqiu (editors)
Publisher:
Publish Date: 2004-10-01
Features: This book is one of the translated series of cutting-edge tourism management textbooks from abroad. This series of books is not only influential works in the industry but also carefully selected by renowned tourism research scholars from China and abroad based on the current needs and realities of China. From this perspective, this series is specifically tailored for the education, teaching, and research of tourism management in China. The book consists of three parts: The first part concisely elaborates on the basic principles of tourism marketing, with a focus on practical issues and case studies; the second part examines a series of important issues currently impacting tourism marketing; the third part selects five extended case studies from the main sectors providing tourism products, namely airlines, hotels, travel agencies, tour operators, and tourist destinations. A prominent feature of this book is its use of various types of international case studies (drawn from research findings on tourists by academia and industry, business surveys, conference papers, journal articles, and importantly, interviews with industry insiders) to illustrate key concepts. This book can serve as a textbook for undergraduate and graduate students in tourism management, as well as a reference for professionals working in the tourism industry.