Managerial Economics (English Edition·8th Edition)

Author: (USA) Thomas (Thomas/C.R.) et al.
Publisher:
Publish Date: 2005-01-01
Features: This book is a major revision of the material prepared by Professor Maurice after his passing in 1999, conducted by Professor Thomas. Some chapters have been adjusted, the data used has been updated and revised, and chapters commonly offered are included on McGraw-Hill's website. This book continues the strengths of previous editions: it continues to emphasize using economic methods to think about business decisions; it is one of the most self-contained and easy-to-teach and learn managerial economics textbooks; it includes dual sets of exercises to develop readers' understanding and thinking skills from two levels. The goal of this book is to strengthen readers' analytical and critical thinking skills, making them designers of business strategy rather than just middle managers seeking to defeat competitors. This book is suitable for undergraduate management economics courses, as well as MBA or EMBA courses.