Brand: The Core Competitiveness of Railway Transportation

Author: Li Mingsheng
Publisher:
Publish Date: 2004-07-01
Features: The author conducts in-depth research on the two major objectives of transportation services and transportation operations in the leapfrog development of railways, proposing that railway transportation branded products are high-quality service products favored by users and bring more benefits to customers. Their essence is the comprehensive crystallization and carrier of railway technological innovation, management innovation, and institutional innovation. The book innovatively studies the quality and quantity aspects of China's railway transportation quality; plans and designs railway passenger and freight branded products; and proposes a series of valuable countermeasures and suggestions on how to leverage the core competitiveness of brands to drive railway marketing, stabilize railway traffic volume, and improve market share. This book can serve as a reference for railway transportation workers, managers, and researchers in their work and research.