Management: Ability Development Orientation

Author: He Lirui Ge
Publisher:
Publish Date: 2005-01-01
Features: Unlike the conventional format of general management textbooks, this book fully incorporates the case teaching advantages of MBA programs, focusing on cultivating learners' six core management competencies. These include self-management skills, strategic action skills, global awareness skills, collaboration skills, planning and management skills, and communication skills. The development of these competencies has been proven to be essential for students' early career success. The book provides readers with a fresh learning perspective through a vast and well-organized information system, and promotes the cultivation of management skills with an ongoing positive learning approach. Since its publication, the book has been continuously revised and republished for 30 years, becoming a classic management textbook widely recognized abroad. Undergraduates, graduates, MBAs, and professionals in the management field can all use this book as a textbook, or as a reference for desk use. To ensure the thorough development and shaping of core management competencies, the book also comes with a CD-ROM containing:
· A set of self-assessment manuals for management competencies. Use this system to test your true management skills!
· A comprehensive and rigorously defined professional dictionary of management terms, allowing you to consult detailed professional explanations of various management vocabulary anytime!
· A series of multimedia cases composed of videos and audio, enabling you to escape the monotony of text-based cases and enjoy the audio-visual experience brought by case learning!