Advertising Yearbook. 2004

Author: Baiye Media
Publisher:
Publish Date: 2004-08-01
Features: "The 21st century is China's century," does this mean it is China's manufacturing century or China's brand century? For many years, the Chinese government has implemented an "foreign-invested-led" economic policy. Imagine if one day, when China's cheap labor advantage no longer exists, what will your business and the nation rely on? The starkly different economic structures and current situations of nearly simultaneously developed Latin American countries and neighboring South Korea seem to teach us nothing. "Foreign automakers provide technology and specialized expertise to 'add value' to joint ventures with Chinese partners. In contrast, their Chinese counterparts, apart from providing low-cost labor and sales channels, contribute almost nothing to actual operations and management." Perhaps Carlos Ghosn's remarks as the president of Nissan cannot make those Chinese automakers who rely on policy protection blush, but it certainly makes other economists in the country ashamed. Without brands, we will only end up as others' backyard factories, and the current situation of Latin American countries is the future of China. Brands are not just a logo plus a slogan, but certainly need to do well these elements and symbols that accurately convey the connotation and positioning of the brand. Since the late 20th century, China's graphics industry has accumulated its own experience through learning from foreign works. Now, although still, it is no longer simple imitation. Today, as the world becomes closer, in terms of equipment and technology, we have caught up with the world (unlike other industries, which can use this as an excuse for being backward), what we need are opportunities and platforms to communicate with our peers and the world. It is hoped that this series of annual reports, ChinaGraphics, can help promote the growth of Chinese brands and witness the path graphics has taken in China. Brands may not be just the responsibility of business operators and advertising promoters; they should be a major issue that the whole society pays attention to and supports the growth of. Graphics professionals must take the lead and walk the right steps.