Travel marketing

Author: (USA) Kotler
Publisher:
Publish Date: 2002-03-01
Features: This book involves research findings from many other disciplines—such as economics, behavioral science, and modern management theory—including certain principles and concepts. However, this book adopts a practical research approach to marketing management. Many concepts are applied through extensive examples, which illustrate how well-known and lesser-known companies evaluate and address their marketing issues. Each chapter of this book has been meticulously researched and organized, using mature marketing concepts. The examples used to explain these concepts are drawn from the hospitality and tourism industry. Therefore, this is a textbook on marketing that includes numerous practical examples and is applicable in practice. It explains the various major issues frequently encountered by hospitality and tourism industry managers when balancing organizational goals and resources with different customer needs and opportunities in a global market environment. Tourism Marketing involves research findings from many other disciplines—such as economics, behavioral science, and modern management theory—including certain principles and concepts. However, this book adopts a practical research approach to marketing management. Many concepts are applied through extensive examples, which illustrate how well-known and lesser-known companies evaluate and solve their marketing issues. Colorful illustrations, "Marketing Corner" displays, company cases, and case videos further reinforce these applications.