E-commerce Practical Tutorial

Author: Peng Xin, Editor-in-Chief
Publisher:
Publish Date: 2005-03-01
Features: This book is divided into two parts: Basic Knowledge and Practical Training. Case studies are integrated into each chapter. The upper part covers basic knowledge, including Introduction to E-commerce, E-commerce Framework and Operational Mechanism, E-commerce Technology, E-commerce System Planning and Construction, Online Marketing in E-commerce, Mobile E-commerce, E-commerce and Modern Enterprise Management, as well as E-government and E-government Affairs. The lower part focuses on the application of an e-commerce simulation training software. The book is rich in content and balances theory and practice, making it suitable as a textbook for higher vocational colleges and technical schools in e-commerce, logistics management, economic management, international trade, marketing, information management, and computer applications. It can also serve as teaching material for secondary vocational and technical schools and training programs for economic and management cadres. Additionally, it is a valuable reference for individuals preparing for the national vocational qualification examination for E-commerce Professionals.