Oscar of Marketing: China Wood Earth Excellent Marketing Cases

Author: Li Zhiqi / Lou Xiangpeng (editors)
Publisher:
Publish Date: 2005-02-01
Features: Marketing and technological R&D are equally important, serving as two essential competitive pillars for cultivating world-class Chinese enterprises—Lenovo Group President and CEO Yang Yuanqing
Our company's ideal is to build the best houses in China. My experience is that if there are problems in the sales process, even the greatest ideals are empty talk. [Golden Phoenix] Marketing Award's establishment provides the key to solving corporate survival in the context of the market economy.—Pan Shiyi, Chairman of SOHO (China) Co., Ltd.
Chinese market competition has entered the era of branding, making brand survival a crucial issue for any enterprise or individual.—Zhang An, General Manager of Dong-E Astragalus Co., Ltd.
China's 20-year leapfrog development in the economy has also been the period of germination, rapid growth, and fragmentation of modern Chinese marketing. A variety of marketing theories, tools, and methods have emerged both domestically and internationally, achieving certain development while also appearing somewhat chaotic. At this time, it is particularly necessary to integrate outstanding Chinese marketing cases and practical marketing perspectives and theories. This book collects Chinese-characteristic, highly practical marketing success stories where theory and practice are seamlessly integrated, with depth and innovation shining side by side. From ideas to practice, from connotation to form, it will provide readers with the power of wisdom and guidance for action.