Gao Changdai

Author: Fu Xiaowei
Publisher:
Publish Date: 2005-01-01
Features: As a new mode of operation in the market economy, direct selling has developed over half a century, with an increasing number of companies adopting this approach as a channel to communicate with consumers and as a means to sell products or services to them. Some companies that use the direct selling model to sell goods, such as Amway, Avon, Mary Kay, and Tian, have achieved rapid growth worldwide in a very short time. This trend of rapid development is a victory for direct selling companies and a clear sign of the success of the direct selling model. This book selects eight direct selling companies that have been in the Chinese direct selling industry for the longest time, with the strongest strength, distinct characteristics, and strong representativeness, and provides a comprehensive display and in-depth analysis of their management practices, product philosophies, sales models, incentive methods, and many other aspects. It aims to give readers a full picture of the direct selling model, help them understand the trends in direct selling operations, and assist direct selling professionals in choosing a successful company system to achieve their own direct selling legend.