Next-generation product development: How to improve R&D productivity, reduce costs, and shorten development cycles

Author: Michael E. McGrath
Publisher:
Publish Date: 2005-03-01
Features:
This book focuses on the following key content:
Resource Management—It proposes new concepts for enhancing R&D capabilities and application management, outlining a framework for comprehensive integrated resource management.
Project Management—It explores the evolution from enterprise-level project management to situational knowledge management and provides tools to bridge the gap between the two.
Portfolio Management—It comprehensively introduces methodologies for guiding dynamic portfolio and pipeline management, R&D financial management, and integrated product strategy.
The author, Michael E. McGrath, is an internationally renowned expert in the fields of product strategy and product development. Product development is a process that can be managed and improved. This book introduces next-generation management practices and methods for product development, shifting the focus from originally shortening time-to-market to managing and enhancing R&D productivity. It explains how to leverage limited, valuable resources to develop more new products with lower investment than competitors.
Combining the world's latest practical experiences and cutting-edge concepts, the book elaborates on how to increase a company's R&D productivity by 35%-50%, thereby becoming a leader in the R&D field. It offers valuable guidance for R&D decision-making teams and managers, as well as serving as an indispensable reference for those seeking to understand and apply next-generation product development management practices.