E-commerce

Author: Joels
Publisher:
Publish Date: 2002-08-26
Features: The main difference between this book and other e-commerce books is that it truly combines current popular business theories and business environments, focusing more on discussing e-commerce from an economic management perspective. This book can serve as a refresher for white-collar workers, a company training manual, popular reading for MBA students, and is also suitable for students in business and management schools, as well as other business professionals. The content mainly includes: an introduction to e-commerce, B2B e-commerce, B2C e-commerce, e-commerce networks and processes, distribution and customer service, how to implement e-commerce connectivity, legal and ethical issues in e-commerce, etc. The main difference between this book and other e-commerce books is that it truly combines current popular business theories and business environments, focusing more on discussing e-commerce from an economic management perspective. This book can serve as a refresher for white-collar workers, a company training manual, popular reading for MBA students, and is also suitable for students in business and management schools, as well as other business professionals.