Network advertising art

Author: Shen Haihui / Zhang Jianchun (editors)
Publisher:
Publish Date: 2004-12-01
Features: Network advertising art is a newborn in the field of art derived from the digital age. Design not only emphasizes its artistic nature but also places greater emphasis on the commercial aspect of design. This book is divided into 8 chapters, introducing origins, current status, planning, constituent elements, expression types, expression design, design principles, and software production, respectively. The content of the book is studied and theoretically discussed based on the framework of advertising, providing a systematic overview of network advertising. The book includes both theoretical and practical sections, making it suitable for non-advertising professionals, as well as beginners for entry-level improvement and for those engaged in in-depth research on network advertising planning.