Introduction to E-commerce

Author: Zhou Shudong, Editor-in-Chief
Publisher:
Publish Date: 2005-02-01
Features: This book comprehensively and systematically introduces the fundamental theories, basic knowledge, and essential skills in the field of e-commerce. The content includes: Overview of E-commerce, Fundamentals of E-commerce Technology, E-commerce Application Framework and Transaction Models, E-commerce Security, Electronic Payment, Network Marketing, Logistics and Supply Chain Management, Legal Regulations of E-commerce, and E-commerce System Development. To support enterprise and government online initiatives, this book also incorporates content on enterprise informatization and e-government. It covers most of the exam topics for E-commerce Professional and E-government Professional certifications. Based on the 2002 edition, this revision incorporates feedback from college and university instructors and incorporates new developments in the e-commerce field, such as the Electronic Signature Law of the People's Republic of China, ADSL and mobile internet access, data warehousing and data mining, collaborative commerce, and business intelligence. The writing style is designed to be convenient for both instructors and students, offering a comprehensive and systematic approach with a focus on business and management. It emphasizes concepts and methods while striving to connect theory with practice. The book includes case studies, hands-on exercises, and experiments to enhance students' analytical and practical skills. This book can serve as a textbook for undergraduate and graduate students in economics, management, information, and computer science programs in higher education institutions. It is also suitable as a teaching material for MBA programs in economics, management, information, and computer science. Additionally, it provides valuable reference material for management and technical personnel in enterprises and institutions engaged in e-commerce and e-government research and application.