Formation Mechanism and Management Research of Multinational Corporate Strategic Alliances

Author: Zhao Changping
Publisher:
Publish Date: 2005-01-01
Features: At the turn of the century, the new economy created by the IT industry, centered around digital technology, has thoroughly transformed the business environment. Companies face rapid expansion of information, markets, and the coexistence of change and confusion, regulation and vitality, growth and problems. The strategic alliances of multinational corporations have become the main theme of their participation in global competition. The underlying mechanisms of this theme still remain shrouded in mystery. What people understand and see are merely its external manifestations, and the revelation of its internal mechanisms holds significant implications for multinational corporations' involvement in international competition and successful alliance management. Based on both static and dynamic analyses of the intrinsic driving forces behind the formation of strategic alliances, this book explores the underlying mechanisms of strategic alliances through the interplay of competition and cooperation as the main theme. By dynamically and dialectically analyzing the key factors influencing the success of strategic alliances, it provides insightful strategies for alliance management, without pursuing specific or concrete strategies. Seeking a particular explanation in a changing era is a strategic error.