Marketing Science

Author: He Cihao
Publisher:
Publish Date: 2002-08-01
Features: This book aims to closely integrate marketing theory with modern marketing practice, highlighting modern marketing concepts, strategies, and methods corresponding to marketing practice. It inherits traditional, vibrant marketing theories and methods, systematically elaborating on the theories and methods of marketing under the conditions of a socialist market economy. This book can serve as a systematic, comprehensive, and richly informative textbook for graduate and undergraduate students in economics and management, as well as for individuals passionate about learning marketing. Additionally, it provides a reference book for managers and marketing professionals across various industries and levels to self-study and research marketing.