Intelligence Wins: Business Competitive Intelligence

Author: Wang Yu
Publisher:
Publish Date: 2004-03-01
Features: What sets this book apart from other books on competitive intelligence theory is its collection of insights extracted from real-world cases around the world. These seemingly simple yet highly insightful ideas and operational methods undoubtedly provide great inspiration for those struggling to find ways to revitalize their businesses. The book's analysis of various mismanaged competitive intelligence phenomena in the international business community serves as a timely reminder for companies and individuals who fail to properly apply competitive intelligence. Written specifically for managers, this book guides them on effectively utilizing competitive intelligence. From this book, readers can learn how to make their companies more efficient and systematic in determining intelligence needs, collecting and analyzing information, and distributing acquired competitive intelligence to maximize its utility, thereby defeating competitors and protecting themselves from sudden competitive attacks. The author's original intention in writing this book was to make it practical and immediately applicable for managers. Therefore, the book is supplemented with numerous compelling case studies to help readers immerse themselves in the essence and enjoyment of applying competitive intelligence. The author combines foreign competitive intelligence theories with his years of domestic practice, giving the book a strong practical flavor with a local touch that is close to the domestic market. In terms of competitive intelligence goal setting, information analysis, and establishing competitive intelligence systems, the book offers unique insights.