100 Successful Store Operations

Author: Li Xiaoyong et al.
Publisher:
Publish Date: 2005-02-01
Features: "What kind of store to open," "How to open a store," "How to conduct daily operations and management after opening a store," and "How to grow and expand the store business" have become common concerns and issues for store operators. This book provides the best answers for you! This book adopts a case-based approach and is divided into three parts: The first part describes the preparations before opening a store, such as business direction, location selection, naming, etc.; the second part elaborates on the daily operational and management activities after opening a store, such as product selection, pricing, promotion, employee recruitment and management, etc., which constitute the core of daily store operations; the third part explores how to grow and expand the store business, such as expanding the business scope and adopting new marketing methods and technologies. In terms of case selection, this book is closely tied to actual work, with a focus on both key points and broader context. By combining cases, comments, and relevant links to business knowledge, this book offers strong practical reference value and distinctive features. Whether you are a beginner in store operations or an experienced operator, this book provides excellent reference value.