Create innovative strategies

Author: Zhang Wucheng, Editor-in-Chief
Publisher:
Publish Date: 2005-02-01
Features: This book provides a relatively comprehensive introduction to creative innovation strategies from several aspects, including the basics of creativity, innovation systems, creative skills, creative innovation techniques, and innovation strategies. From the perspective of innovation management and system integration, it proposes a framework for enterprise innovation systems. This framework can guide enterprises to use scientific methods and strategies for innovation strategy selection and technical path design, paving the way for enterprises to develop famous brand products with independent intellectual property rights. The book also analyzes the profound impact of environmental factors on the creative innovation process. This book is suitable for corporate leaders and management personnel, scientific research personnel, engineering technicians, teachers, and administrative officers, as well as college students for reference outside of class.