Most Successful Advertising Strategies in the Asia-Pacific Region

Author: (Australia) Aitchison (Aitchison/J.) / Lu Jia
Publisher:
Publish Date: 2005-02-01
Features: "For those who want to communicate with one-third of the world's consumers, this is absolutely a must-read!" — Dominic Dubois, Professor at Swiss "A rare gem. Based on solid market data, it analyzes the effectiveness of advertising. Readers interested in marketing and advertising must read it." — Hong Ruiyun, Professor at the Marketing Department of National University of Singapore, co-author of "Marketing Management" "In a world where mediocrity is celebrated, it's difficult to stand out, but Jim shows readers what qualities can make them stand out in the crowd of the advertising industry. With his keen observation and insight, he explains the outstanding role of great advertising in solving Asian market problems and building product brands." — Paul Donborral, internationally renowned brand master and strategic management expert in Singapore, author of "Excellence in Brand Management"
From faraway Australia and New Zealand to our neighboring Japan and India; from food and cars to services and finance, "Asia's Most Successful Advertising Strategies" provides you with the most creative and effective advertising campaigns in the Asia-Pacific region. Ninety-nine exciting advertising cases are narrated in concise language, detailing the problems they aim to solve, the process of developing advertising strategies, the birth of creative breakthroughs, and the results achieved by the advertisements. Advertising campaigns cover multiple countries and regions, as well as various product categories, making it easy for readers to compare. Comprehensively showcases the promotional and communication techniques of competing brands in the region. Whether you are an international market professional, a brand owner, a retailer, an advertising agency, or a beginner in marketing, this book will allow you to instantly explore all the glamour and brilliance of the Asia-Pacific advertising industry.