Travel Destination Development Manual

Author: (English) Godfrey (Godfrey/K.) / (English) Clarke (Clarke/J.) / Liu Jiamei / Liu Aili
Publisher:
Publish Date: 2005-02-01
Features: The tourism industry is highly competitive. When people plan long vacations or short breaks, business trips, or conference tourism, the number of potential travel destinations they can choose from has greatly increased. With the continuous improvement of tourism standards and traveler expectations, traditional vacation destinations can no longer solely rely on tourist loyalty for survival. Successful tourism destinations—as this book clearly points out—are those that possess comparative advantages over competitors and make every effort to overcome their weaknesses. Therefore, tourism development planning at the destination level is a step-by-step process that involves a rational evaluation of resources and markets, formulating action plans, and assessing effectiveness. In this process, it should:
Develop the unique characteristics of the destination and identify the needs of the community that depends on these characteristics;
Determine the destination's target market and adjust the tourism products and promotional strategies of the destination to meet the needs of the target market;
Consider and care about the importance of the destination's own environment and heritage while striving to gain popularity.
This book explains in detail the various elements and practical steps in the preparation of tourism destination development strategies through numerous charts and diagrams, providing interpretive guidance for the development process.