Modern enterprise management

Author: An Wei / Sun Jiansheng, Editor-in-Chief
Publisher:
Publish Date: 2005-02-01
Features: This textbook is based on modern management theory and systematically elaborates on the principles of modern enterprise management, including decision-making, organization, leadership, and control. The writing reflects the following features:
(1) Emphasizes improving readers' theoretical knowledge and demonstrates the forward-looking nature of the content. Tailored to the characteristics of adult education, the theoretical introductions are comprehensive, systematic, and easy to understand, aiming to help readers build a relatively complete theoretical foundation. Additionally, through supplementary materials and other forms, relevant background knowledge and the new developments in management theory are introduced to broaden readers' perspectives and thinking.
(2) Focuses on enhancing readers' ability to solve practical problems, highlighting the textbook's practicality. The textbook selects and analyzes numerous classic cases from enterprise management in China and abroad, guiding readers to think and address management issues in the context of their work.
(3) Aims to cultivate readers' self-learning abilities. The exercises are closely structured around management practices, with diverse question types and moderate difficulty, facilitating readers in reviewing and assessing the content they have learned, enabling them to grasp their own learning methods through practice. This textbook can serve as a teaching material for adult higher education programs in economics and management, as well as for undergraduate programs in non-economics and management disciplines at full-time universities, and as a training manual for business management personnel.