Market Research: Basic Methods, Applications, and Cases

Author: Tian Zhilong
Publisher:
Publish Date: 2005-02-01
Features: "Market Research: Basic Methods, Applications, and Cases" systematically elaborates on the fundamental methods of market research and their applications in corporate business decision-making. The book consists of twenty chapters, divided into two parts: Basic Methods and Applications & Cases. The Basic Methods part provides readers with systematic knowledge for conducting successful market research; the Applications & Cases part guides readers in applying these methods to assist in the process of business management decision-making. This book is intended for practicing professionals engaged in market research (such as corporate managers, business planning, and marketing personnel), as well as undergraduate and graduate students in business administration and sociology programs at universities and colleges. It aims to cultivate their ability to conduct market research themselves and to participate in and evaluate others' market research work.