Okay, here is the translation following your instructions: Common Knowledge: Methods and Cases of Enterprise Knowledge Sharing

Author: Nancy M. Dixon
Publisher:
Publish Date: 2002-08-26
Features: Although external knowledge about customers and competitors is crucial, because this information is equally applicable to every business, it is difficult for external knowledge to provide a competitive advantage for any company. It is the "know-how" within the organization—knowledge unique to each business (such as how to introduce a new drug into the diabetes market, how automakers reduce car assembly time, etc.)—that is the source of sustainable competitive advantage for enterprises. The renowned expert in the field of organizational learning, Nancy Dixon, refers to this knowledge generated from organizational practice as shared knowledge. She points out that if companies are to truly achieve effective knowledge management, they must first recognize that not all knowledge can be created, nor can all knowledge be shared. Dixon argues that to establish an effective knowledge transfer and transfer system, it is essential to ensure that the transfer methods match the type of knowledge being transferred. This book delves into the heart of the most challenging problems in today's knowledge transfer: What makes a knowledge transfer system succeed in one organization but fail disastrously in another? This book will help organizations develop specialized knowledge transfer systems tailored to their unique forms of shared knowledge. Through this process, organizations can create the best competitive advantage—the kind of knowledge that cannot be replicated.