Entrepreneurship and Adventure: Sony vs. Panasonic

Author: Thompson (Japan) Rud
Publisher:
Publish Date: 2005-02-01
Features: This book encompasses the essence of thought from the two giants, Panasonic and Sony, guiding you to become a business tycoon of the new century. Competing for markets, resources, and talent, the development history of Panasonic and Sony is a history of arduous struggles. Two extraordinarily charismatic leaders fought to build first-class corporate empires in fierce competition. From them, you can learn practical and effective business principles. Masaru Ibuka, the founder of Sony, is a leading figure among modern Japanese entrepreneurs, whose distinct personality has influenced the life philosophy of a generation. Masayoshi Son, the founder of Panasonic, has withstood countless hardships and become the god of modern Japanese management. This book tells the legendary entrepreneurial journeys of the two giants, Panasonic and Sony, and includes their essence of thought. It also records the intense competition between the two corporate groups, from which you can learn practical and effective business principles. Therefore, it is an indispensable business warfare textbook for finance professionals.