How to Avoid Franchise Fraud: Strategies to Protect Yourself Before and After Investment

Author: Robert L. Pervin Li Hua
Publisher:
Publish Date: 2005-01-01
Features: This book covers a wealth of content, integrating theory and practice, offering unique insights, and is considered a classic textbook on franchising. Author Robert L. Pervin is the Chairman of the Council of the Franchisee and Dealer Association. He wrote this book to help franchisees and potential franchisees develop a calm, comprehensive, and objective understanding of franchising, particularly to fully recognize the risks, uncertainties, and possibilities of failure in franchising. Numerous valuable materials, data, statistical results, and real-world cases are woven throughout the book, enhancing its practical value.