Strategic Management

Author: (USA) Formisano (Formisano/R.A.) / Zheng Ming et al
Publisher:
Publish Date: 2005-01-01
Features: Discusses the strategic formulation process—strategic analysis, strategic thinking, and strategic implementation—in a simple and easy-to-understand manner, step by step, providing managers with new concepts, effective tools, and valuable insights for effectively formulating strategies. The book is supplemented with real-life examples of successful and unsuccessful corporate strategies, offering managers practical information. Setting long-term strategic goals and establishing action plans to achieve these goals, considering customer needs and adapting to new opportunities in every strategic decision, and evaluating and adjusting strategies.