Enterprise Strategic Management

Author: Helian Zhiwei / Zhang Jingwei / Wang Liguo (editors)
Publisher:
Publish Date: 2005-02-01
Features: This book applies the principle and methodology of combining theory with practice, drawing on the essence of strategic management thoughts and theories from ancient and modern China and the world, and systematically studies the fundamental issues of corporate strategic management. The book is divided into 11 chapters. After introducing the basic scope of strategic management, it elaborates on the process of strategic management and comprehensively employs forms such as special topics and case studies to better help readers expand their thinking and connect theory with practice. The book is well-structured, content-rich, and fully considers the knowledge qualities that 21st-century economic and management professionals should possess. It is characterized by its fundamentality, ideological depth, scientific rigor, and advanced nature. The book has a broad readership and is particularly suitable as a textbook for undergraduate students of business administration. The cases and some theoretical content are also available for graduate students (including MBA students) and working professionals pursuing master's degrees. Additionally, the book's clear and insightful explanations, along with its thought-provoking cases, are equally valuable for business operators and managers in the business community.