ASP Development of CRM System Examples Navigation ((Includes CD-ROM))

Author: Qiushi Technology
Publisher:
Publish Date: 2005-01-01
Features: This book introduces the development process of a complete and highly practical Customer Relationship Management (CRM) system. The CRM system primarily includes typical functions such as customer management, contact management, time management, lead management, sales management, telemarketing, marketing management, customer service management, call center, partner management, knowledge management, business intelligence, and e-commerce. The book provides detailed explanations of the implementation methods for these functions. Additionally, to help readers better understand and master the construction methods of CRM systems, the book also introduces some basic theories of CRM at the beginning. The accompanying CD-ROM provides complete source code and an AVI animation demonstration of the system configuration process, making it convenient for readers to smoothly configure and run the program in the book. This book is suitable for developers and self-learners who have mastered basic ASP development techniques and are interested in CRM application systems.