Organize marketing

Author: Wang Tao Wang Tao
Publisher:
Publish Date: 2005-01-01
Features: Management textbook for the 21st century. The main features of this book are comprehensive content, clear structure, concise language, and the adoption of the writing style of foreign textbooks. It integrates theoretical explanations with case studies, emphasizing both practicality and liveliness. It not only introduces important theoretical issues and perspectives in organizational marketing development but also covers many important strategies and methods in organizational marketing. This book can serve as a textbook for undergraduate and graduate students majoring in marketing in higher education institutions, and is also suitable for marketing professionals in relevant enterprises.