Win at the terminal

Author: Zhao Yian
Publisher:
Publish Date: 2005-03-01
Features: Even if a company produces the best products in the world and spends the highest advertising expenses to expand its brand awareness, it must at least ensure that consumers can purchase its products at various sales points. Only then can the product generate revenue, and the sales goals of both manufacturers and retailers can be achieved. For companies, the question of how to enable consumers to not only buy but also be willing to purchase their products at the sales point is the issue of winning at the terminal, which is also the topic explored in this book. The difficulties of terminal management—such as how to stock products, set and manage retail prices, prevent and address channel conflict, and achieve better promotional results with fewer promotional expenses—are all addressed in this book. For non-frontline personnel such as stockers and sales assistants, reading this book can effectively inspire sales strategies and improve sales performance.