Introduction to Tourism Studies

Author: Fu Yunxin
Publisher:
Publish Date: 2004-08-01
Features: Writing teaching materials requires both adherence to the characteristics and principles of the discipline and creativity. This series of textbooks covers various branches of the tourism discipline, including relevant courses for tourism management majors. The content is closely tied to international and domestic tourism activities, as well as the actual development of the tourism industry and tourism research. It explains the general principles of modern tourism management from a high theoretical starting point, summarizes the experiences and lessons of the discipline and industry, and presents the theoretical knowledge and practical skills of the tourism discipline system through the latest practical materials and tourism research findings. In terms of writing style, the series draws on the experience of tourism textbooks from domestic and international universities as well as other disciplines, aiming to present a comprehensive theoretical foundation, rich knowledge, logical structure, lively format, scientific content, and vivid language. This textbook is primarily intended for use in higher education tourism management programs but can also serve as a teaching material for higher vocational education, self-study exams, and training for middle and senior-level tourism industry management personnel.