Modern corporate slogans

Author: Zhang Yunchu / Wang Qing / Nie Yunchu (editors)
Publisher:
Publish Date: 2005-01-01
Features: This is the first book in China about corporate slogans. It scans slogans from numerous modern Chinese enterprises, searches for slogans from well-known enterprises in Taiwan, Hong Kong, and abroad, as well as various maxims, aphorisms, proverbs, and witty phrases. The book serves as a reference for corporate exchange, a guide for managers, a source for researchers, and an example for marketers.