POP Advertising Design

Author: Wang Tao
Publisher:
Publication Date: 2002-03-01
Features: POP advertising, which stands for Point of Purchase advertising or Point of Sale advertising. It is both an indicator of highly developed commodity economy and highly prosperous market economy, as well as a guiding sign to further boost the commodity market. As a branch of "advertising" or a "new technique," POP advertising should fundamentally share the characteristics of broad and informative advertising. This book will elaborate on these aspects in each chapter and section, expanding and deepening the discussion.