100 Classic Articles Promoting the Marketing Process in China

Author: Editorial Department of Sales and Marketing Magazine
Publisher:
Publishing Date: 2005-01-01
Features: This book is a review of 100 heavyweight articles from the Sales and Marketing magazine over a decade, divided into 7 parts based on their publication dates. All these articles come from the frontline of the Chinese market, consistently focusing on the marketing process and fundamental methods, always leading the direction of Chinese marketing. It serves as a work guide and trusted mentor for frontline marketing professionals in China. Through this book, we can clearly see the progress and development of Chinese marketing over the past 10 years. Target Audience: Marketing professionals from all industries, as well as individuals from various sectors who are interested in the development of Chinese marketing.