Modern enterprise management

Author: Zhang Dongsheng / Wang Jiuzheng (editors)
Publisher:
Publish Date: 2005-01-01
Features: This book is divided into seven parts. The first part introduces the basic principles of enterprise management, primarily helping readers establish fundamental concepts of modern enterprise management. Parts two to six are arranged according to the management functions of each part of the enterprise system, respectively covering marketing management, technological innovation management, operational management, financial management, and human resource management. The content of these five parts basically covers the main departmental management functions of modern enterprises. The seventh part is on enterprise strategic management, which is a high-level management activity and one of the most important management activities in modern enterprises. The book presents a comprehensive introduction to the theories and methods of modern enterprise management in concise and accessible language, striving to include contemporary cutting-edge perspectives to provide readers with a thorough understanding of advanced management theories and methods. This book is primarily written for students of non-management majors in higher education institutions, while also meeting the needs of readers who wish to systematically and comprehensively understand the main theories and methods of modern enterprise management in a relatively short time.