New Business Development for the Company

Author: Men ShuLian
Publisher:
Publish Date: 2005-02-01
Features: This book introduces how enterprises can conduct environmental analysis, opportunity exploration, and planning development from the perspectives of establishing new businesses and developing new ventures. It covers aspects such as technological updates, product innovation, marketing expansion, intellectual property management and protection, as well as the creation of operational and management mechanisms aligned with these goals. Based on domestic enterprises, the book employs numerous local case studies, focuses on explaining decision-making processes and practical operations, uses charts and tables for intuitive representation, and summarizes successful experiences and lessons learned from failures in new venture development through case studies. Additionally, it provides scientific diagnostic methods for the growth of new ventures. This book is designed for enterprise diagnosis training and can serve as a textbook for corporate diagnosis training, reference material for management, finance, and related academic disciplines, or internal training resources for enterprises. It is also a valuable reference for managers, economists, entrepreneurs, and leaders in their work and studies.