Author: He Fang
Publisher:
Publish Date: 2005-01-01
Features: To adapt to the new development of art and design education in higher education institutions and meet the shortage of teaching materials for art and design majors, the School of Journalism and Communication at Wuhan University has jointly compiled this series of textbooks with other universities. This is a beneficial attempt to share resources and complement strengths, embodying a modern educational philosophy and model. The contributors are all teachers from higher education institutions with rich teaching and practical experience. They have widely absorbed the successful experiences of similar textbooks and works both domestically and internationally. While emphasizing fundamental theories, basic knowledge, and basic skills, they strive to stay at the forefront of discipline development, guided by modern design concepts, and grasp the theories and methods of art and design from multidimensional perspectives and angles. They also focus on cultivating and training students' creative thinking, fully exploring the connotations of art and design, and truly reflecting the contemporaneity, foresight, scientificity of design methods, diversity of expression forms, and variety of expression techniques.
Special Invited Consultant: Mr. Zhang Daoyi, a renowned design master in China, serves as the consultant for this series. He has greatly affirmed the compilation of this series and offered valuable suggestions. The writing of this series of textbooks strives for the unity of scientificity, artistry, theoretical depth, knowledge, and practicality. Especially in terms of information volume, it emphasizes the balance between quantity and quality, while also focusing on staying at the forefront of discipline development to ensure its foresight. At the same time, it pays attention to being illustrated with visuals, easy to understand, and accessible, with strong readability and operability.
The target readers of this series of textbooks are primarily students of design majors in higher education institutions and young designers engaged in design work. They are the hope of China, the future and success of China's modern design industry.
Bookbinding design
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