Persuasion: The Art of Understanding Communication and Persuasion Psychology

Author: Kevin Hogan
Publisher:
Publish Date: 2004-08-01
Features: Do you always need good public speaking skills to persuade others? In reality, only about 20% of persuasion and communication is verbal information, while over 80% is non-verbal. So even without good public speaking skills, as long as you can understand the psychology of persuasion and communication, know the personality traits of the person you want to persuade, read their non-verbal cues, understand their communication style, and follow certain persuasion principles while using effective persuasion techniques, you can "appeal to their interests" and successfully persuade them. Utilizing effective methods or techniques to persuade and change others' thoughts, attitudes, and behaviors is often a key factor in personal or organizational success. In our work and daily lives, the drama of persuasion unfolds every moment. The book "Persuasion" helps you integrate existing knowledge and apply the persuasion secrets of the first hint to achieve success. This book is a comprehensive and highly practical system developed by Kevin Hogan, a renowned American psychologist, sales, and communication expert, based on years of practice. In the book, the author reveals the psychological activities of both parties in communication, supported by theories and practices from neuro-linguistic programming and hypnotherapy, helping you learn the principles and techniques of persuasion, identify the personality and communication style of the other person, obtain their non-verbal information, and teach you how to become a master of persuasion.