Beyond Customers: 10 Practices for Customer Relationship Management

Author: Robert
Publisher:
Publish Date: 2005-02-01
Features: The secret of success lies in understanding who the valuable customers are. Understand what customers need, whether they are individuals or groups. Strive to make customers feel special—seize every opportunity. Break through bottlenecks and create a new model of customer relationship management! This book focuses on customer relationship management, from management steps to management secrets, from customer churn to the service economy, from customer value to fostering loyalty, elaborating on high-quality customer service and comprehensively analyzing the key issues involved in customer relationship management. The concept of customer relationship management has begun to enter the Chinese market, but there are few books that systematically introduce and promote this concept. This book is easy to understand yet profound, combining theory with practice, emphasizing the synchronization of management strategies and techniques, and is considered a premium work among similar books. In today's increasingly competitive market, this book takes the perspective of "going beyond customers" to interpret the crucial customer management issues that are vital to business development. It is hoped that the publication of this book will enable more readers to fully and thoroughly understand the essence of customer relationship management from an appropriate angle and apply it better in practice. It is also hoped that domestic enterprises can learn from this advanced management and marketing concept to enhance their own competitiveness.