Television industry management

Author: Peng Xiaohua
Publisher:
Publish Date: 2005-01-01
Features: This book starts with the connotation of television industry operation, examines the development of television industry operation both domestically and internationally, clarifies the characteristics of China's television industry operation, and explains the necessity and inevitability of implementing television industry operation. It analyzes the basic concepts and management methods of China's television industry operation.