Logistics marketing and customer relationship management

Author: Wei Nongjian
Publisher:
Publish Date: 2005-01-01
Features: This book largely draws on the systems of similar textbooks from abroad. In terms of content and depth, it fully considers the needs of talent cultivation in China's logistics profession and the potential conditions of teaching resources in most universities' logistics programs. It balances theoretical and practical aspects while focusing on the equilibrium between standardization and accessibility. The book consists of 12 chapters and 42 sections, with a logical structure that discusses the characteristics and basic methods of logistics marketing, primarily centered on marketing. As the theme of the book is marketing, the philosophy and various specific thinking methods and market operation approaches derived from this concept are integrated throughout the entire book. The content and structure of the book are positioned as "reasonably integrated." A unique chapter on case studies is included as the concluding section, with these cases collected and compiled by the author through various means. This book is suitable for undergraduate and associate degree students in logistics programs at universities and colleges, particularly for teaching needs of undergraduate students. It plays a very positive role in helping on-campus undergraduate and associate degree students fully grasp the theories and methods of modern logistics management, as well as in improving the professional skills of practicing logistics management personnel in enterprises.