Famous multinational company's competitive strategy in China

Author: Sun Yuchun / Xu Peihua (Editor-in-Chief)
Publisher:
Publish Date: 2004-05-01
Features: Dr. Sun Yuchun began exploring issues related to multinational corporations during his postdoctoral research at the Institute of Economic Management, Fudan University in 1996. He also took on the National Natural Science Foundation of China project and made relentless efforts in empirical research over the years. In recent years, Dr. Sun has published more than 20 papers in authoritative and core journals in China. This work is not only an engine for the integration of the world economy but also a goldmine in theoretical research. We wish Dr. Sun Yuchun continued exploration and discovery, achieving more outstanding results.
Since the reform and opening-up in the 1980s, world-renowned multinational corporations have experienced unprecedented development in China, bringing with them new models of corporate competition and development strategies as well as unique management philosophies. This book comprehensively and thoroughly introduces the new trends of multinational corporations in China, along with their superior business philosophies in R&D, marketing, human resources, localization strategies, and management decision-making. It also analyzes and evaluates the successful experience of the Shanghai Caohejing National Economic and Technological Development Zone.
Supported by the National Natural Science Foundation of China, this book is a valuable reference for employees of various types of Chinese enterprises (especially management personnel) and for faculty and students at universities and colleges.