Absolute Strength, Store Marketing and Promotion

Author: Zhang Weixun
Publisher:
Publish Date: 2005-01-01
Features: This is a time of self-entrepreneurship. Everyone has the passion and desire for entrepreneurship, but capital, ability, and experience determine that not all entrepreneurs can succeed. Almost all successful entrepreneurs start with a small store. This is an era of store investment. To succeed, you must cultivate yourself and complete three stages: perfect take-off—raise energy, choose the right industry, find a store location, and decorate the facade, opening for business with firecrackers; ideal relay—recruit talent, set reasonable prices, control costs, and make your bucket; absolute strength—shape your image, be loyal to your customers, and grow your store into a strong brand. This series of books provides comprehensive, hands-on guidance for store investment and entrepreneurship, serving as a guide that offers ideas and directs the investment and operation of Chinese domestic stores.