Chinese CRM Practice

Author: Tian Tongsheng
Publisher:
Publish Date: 2002-08-01
Features: This book is another significant work by Tian Tongsheng, a special correspondent for "IT Manager World." It is divided into two parts. The first part, written from the perspective of a journalist with a pragmatic style and simple, light-hearted prose, describes the actual implementation of CRM in Chinese enterprises. The cases included cover representative companies from seven major industries: banking, securities, real estate, pharmaceuticals, automobile manufacturing, IT, and postal services. The second part, written with the rigor of a scholar, summarizes and analyzes the current development and application of CRM in China. The author explains many management and technical knowledge points in an accessible manner, aiming to help a broad readership not only understand the "what" but also the "why," providing practical assistance for Chinese enterprises implementing CRM.