Travel Psychology Principles and Practice

Author: Ma Yijun
Publisher:
Publish Date: 2005-01-01
Features: On one hand, this book indicates that "Tourism Psychology" is a discipline yet to be matured, and on the other hand, it is more closely aligned with the needs of achieving teaching objectives. In terms of "Principles," it is constructed based on the system of psychology while highlighting the cultivation of students' psychological qualities. In terms of "Practical Applications," it meets professional requirements, emphasizing the development of students' skills in understanding tourist psychology. Instructors should handle the relationship between "Principles" and "Practical Applications" appropriately when teaching or planning the course schedule. Modern service industries are increasingly valuing psychological services, especially in industries like tourism, where tourists have higher and higher demands on service personnel. Improving the quality of psychological services is an inevitable requirement for the development of the tourism industry. This book aims to be systematic, practical, and targeted, drawing on the author's years of teaching and practical experience, as well as incorporating the essence of previous research and relevant materials. After multiple rounds of trial teaching and revisions, it has finally been finalized. This book can serve as a teaching material for tourism colleges, a training manual for employees in tourism enterprises, and a reference book for tourism professionals. The entire book is divided into four parts, totaling nine chapters. Each chapter is composed of five sections: Chapter Introduction, Chapter Summary, Thinking and Exercises, Case Analysis, and Psychological Tests.