Subvert advertising

Author: Jean-Marie Dru
Publisher:
Publish Date: 2002-11-01
Features: The author is both a French national and a seasoned advertising professional—the founder and chairman of the world-class advertising agency BDDP Group. In this book, he offers not just advertising techniques but also revolutionary marketing and creative strategies. He teaches you how to analyze the logic and common practices of the advertising industry, how to break free from tradition and conventions, and how to generate creative ideas. He not only markets your brand and services but also markets your company and image. This book is a must-read for advertisers and marketers, and business professionals seeking to understand the value of creativity should not miss it either. The book proposes a set of breakthrough advertising and creative strategies, teaching you how to analyze the logic and common practices of the advertising industry, how to break free from tradition, break conventions, generate creative ideas, and shape a brilliant future for products (or brands, services, and images). By adopting a new perspective and new concepts to view problems, you can overcome the barriers of creative thinking, which is the core of this book. Around this theme, the book provides numerous tools for creative thinking, supported by nearly 100 successful cases, to illustrate how to apply the "disruptive creativity" mindset to develop more competitive market strategies, marketing tactics, and execution plans, enabling businesses to experience a renaissance.