Non-profit organization marketing

Author: Wang Fanghua
Publisher:
Publish Date: 2005-01-01
Features: Marketing is indeed a magical force. Everything remains the same, but once marketing concepts and techniques are added, a series of astonishing changes occur. Non-profit organizations represent a thriving emerging field, and to enhance their market competitiveness, it is essential to master and implement marketing principles. This book systematically introduces the theoretical knowledge of marketing for non-profit organizations, provides in-depth analysis and research on practical application methods such as the marketing environment, characteristics, tools, strategies, and management of non-profit organizations. It also explores case studies to discuss the importance of controlling marketing activities, greatly benefiting readers in refining their knowledge systems and expanding their marketing perspectives. The book combines theory and practice, making it suitable as a textbook for students of public management and marketing in colleges and universities, as well as a reference for members of non-profit organizations or those aspiring to engage in non-profit marketing.