American newspaper industry

Author: (USA) Picaard / (USA) Brody / Zhou Liming
Publisher:
Publish Date: 2004-06-01
Features: This book presents an overview of the nature, scope, and role of the American newspaper industry from a fresh perspective, using the rationality and thinking of an observer and the rigor and wisdom of a scholar. In the context where the entire American newspaper industry is facing comprehensive impact from television and electronic media, and where there is widespread concern about the future prospects of the newspaper industry, the book introduces the specific operational models of American newspaper companies and analyzes the impacts of social, technological, and economic changes on the American newspaper industry. Many of the content, viewpoints, methods, and issues discussed in this book hold significant reference value for the management and operation of China's newspaper industry today. The features of this book